What kind of chocolate will you choose? Valentine's Day in Kanagawa 2024

The sweet season has finally arrived.

This is the season when the cold really bites.
February 14th is Valentine's Day, a day to express love and gratitude. In Japan, it is said to have originated from an advertisement by a chocolate company, and the day became established as "a day when women give chocolate to the men they like and confess their feelings." (There are other theories.)
In recent years, the way people celebrate Valentine's Day has been changing, with trends such as giving "friend chocolates" to express gratitude to close friends, and buying "personal chocolates" as a reward for oneself for working hard.
And this year, "FamiChoco," which means enjoying chocolate with family, is apparently gaining attention.
What are your plans for Valentine's Day?

The "Valentine Yokohama Chocolate Paradise" event is currently being held on the 8th floor event hall of Sogo Yokohama store.
Let's share our important feelings with everyone.
Sogo's Valentine's Day theme for 2024 is "SHARE YOUR LOVE," reflecting the sentiment, "I want to give a gift of gratitude to someone, to myself, and to express my thanks for everything up until now."

This year, we'll have a wide variety of chocolates from different brands, including a collaboration between popular illustrator Chocomoo and the currently trending dance and vocal group WATWING, chocolates with adorable packaging that you'll want to buy just for the packaging, baked goods to enjoy with chocolate, chocolates that let you taste the ingredients, and exquisite creations from world-renowned chocolatiers.
Additionally, there will be a space at the venue where you can enjoy freshly baked and freshly made chocolate.

Why not enjoy a chocolate paradise, either for someone special or as a treat for yourself?

❝KYUN❞PACKAGE
The cute packaging makes me unable to stop buying them.

MARUTTO KAWAII FRUITS
A completely adorable Furuts.

A cute and charming apple-shaped tin.
Enjoy two different flavors of chocolate, each topped with sweet and sour dried apple pieces.
Whole Fruit Can [Apple] (5 apples per can) 864 yen

VESTRI
Vestri

Vestri's masterpiece, "Antica Gianduja".
Antica Gianduja, which can be enjoyed in a variety of ways, now comes in a new "Tiramisu" flavor in a gold tin.
Choose your favorite! Antica Gianduja 1 (1 piece) ¥1,998 each

Baked Chocolate Sweets
Treat yourself to some delicious baked goods.

CACAOSIC
Cacao Chic

This smooth chocolate, made using a special air-incorporating method, is an impressive 10mm thick. Layered on top of crispy langue de chat cookies, it makes for a truly satisfying chocolate sandwich.
Cacao Chic Pistachio x Strawberry 6-Piece Set (3 of each flavor, 1 box) ¥2,580

OVO
Ovo

These egg-shaped cookies are made with freshly laid eggs carefully raised by "Ranmeisha" in Tochigi Prefecture.
A limited-edition flavor with chocolate kneaded into it.
Egg de Chat Chocolates (90g, 1 can) ¥2,001

CHOCOLATE×MATERIAL
There are many ingredients that complement chocolate.
I was captivated by the exquisite harmony.

CACAO SAMPAKA
Cacao Sampaka

A limited-edition set from Cacao Sampaka, founded in Barcelona in 1999, available exclusively at Sogo & Seibu department stores.
A chocolate set filled with the fresh flavors of juicy fruit.
Sparkle Malaga Selection (5 pieces per box) ¥2,430

FUKUMITSUYA
Fukumitsuya

Chocolate made with Junmai Daiginjo sake from Fukumitsuya, a sake brewery in Kanazawa founded in 1625 (Kanei 2).
A set of five chocolates, each with a different flavor.
Salmon Chocolate (5 pieces, 1 box) ¥2,322

CHOCOLATE ARTIST
Masterpieces from world-renowned chocolatiers.

NAKAMURA CHOCOLATE
Nakamura Chocolate

Chocolates created by chocolatier Yuki Nakamura, featuring exquisite flavor combinations.
Also be sure to check out the matcha, yuzu, and the new ganache-filled sakura mochi.
Nakamura Selection (6 pieces per box) ¥2,776

LAURENT GERBAUD
Laurent Gerbeaud

Belgian chocolatier Laurent Gerbeaud makes his debut at Yokohama Sogo.
Our most confident creation since our founding, and our flagship product, Gale aux Noisettes, now comes in two new flavors.
Gallet Fruits Secs (4 pieces, 1 box) ¥2,592

"Valentine Yokohama Chocolate Paradise" is being held until Wednesday, February 14, 2024.
Some of the products we've introduced may already be sold out, but please do visit "Valentine Yokohama Chocolate Paradise" to enjoy this once-a-year chocolate festival.

If you're a little busy, you can also buy Valentine's Day chocolates online.

Also, how about giving a gift of a specialty product from Kanagawa Prefecture?
Kanagawa Prefecture's antenna shop, "Kanagawa-ya," located on the second basement floor of Sogo Yokohama, is selling the winning entries from the 30th Kanagawa Prefecture Confectionery Exhibition Confectionery Competition.
Why not take this opportunity to choose a famous confection from Kanagawa Prefecture, filled with love for the local area and a commitment to quality ingredients, as a token of your gratitude?

Kanagawa Prefecture's antenna shop, "Kanagawa-ya"

Tourist Souvenir Category: Grand Prize Winner - "Shonan Gold Cake"
A moist and soft butter cake flavored with Shonan Gold. Made with homemade Shonan Gold peel carefully preserved using Shonan Gold from Odawara, the cake is baked with plenty of fruit juice syrup and coated with a melt-in-your-mouth Shonan Gold sugar glaze.

Shonan Gold Cake (ERCUS LLC, MAISON GIVREE)

Tourist Souvenir Category: Excellence Award Winner "Ume~i Noshi Ume"
This soft "noshi-ume" (pressed plum) is made with plums from Soga Plum Grove in Odawara and domestically produced bamboo leaves.
The sweet and sour plum flavor and the aroma of natural bamboo leaves are a perfect combination.

Delicious Noshiume (Seasonal Cuisine & Japanese Sweets Ukyo)

Tourist Souvenir Category: Technical Award Winner - "Ship-shaped Monaka (a type of Japanese sweet)"
These "boat-shaped monaka" sweets stand upright on a plate thanks to their realistic boat shape. The mochi rice cake is wrapped in smooth red bean paste, resulting in a gentle sweetness.
Yokohama-style Japanese sweets that are a joy to look at and a delight to eat.

Funamonaka (made by Koroan Co., Ltd. (Yokohama Motomachi Koroan))

Kanagawa Prefecture's antenna shop "Kanagawa-ya" official website: Click here