What Chocolate Will You Choose? Valentine's Day in Kanagawa 2024

The sweet season has finally arrived.

This is the season when the cold really hits you.
February 14th is Valentine's Day, a day to express love and gratitude. In Japan, it is said to have started with an advertisement for a chocolate company, and it is said to have become established as a day when women confess their love by giving chocolate to the man they love (there are various theories).
In recent years, the way people spend Valentine's Day has been changing, with people giving "friend chocolate" to express their gratitude to close friends and "my chocolate" as a reward for themselves for their hard work.
This year, "Famichoco," which involves enjoying chocolate with family, is apparently attracting attention.
How do you plan to spend Valentine's Day?

"Valentine's Yokohama Chocolate Paradise" is currently being held at the event venue on the 8th floor of Sogo Yokohama.
"Let's share our precious feelings with everyone.
Sogo's Valentine's Day theme for 2024 is "SHARE YOUR LOVE," which embodies the idea that "we want to express our gratitude to someone, to ourselves, for all that we have received so far."

This year's event will feature a collaboration between popular illustrator Chocomoo and the up-and-coming dance and vocal group WATWING, as well as a wide selection of chocolates from a variety of brands, including chocolates with adorable packaging designs that will have you buying them just for the packaging, baked goods that let you enjoy chocolate, chocolates that let you taste the ingredients, and masterpieces made by world-famous chocolatiers.
The venue will also have a space where you can eat freshly baked and made chocolates.

Why not enjoy a chocolate paradise for someone special or as a treat for yourself?

❝KYUN❞PACKAGE
They're so cute I can't stop buying the packaging.

MARUTTO KAWAII FRUITS
A cute round furuuts.

A cute and attractive can of apples.
Enjoy two different flavors of chocolate, each topped with sweet and sour dried apples.
Whole Fruit Can [Apples] (5 pieces, 1 can) 864 yen

VESTRI
Vestri

Vestri's masterpiece, "Antica Gianduia".
Antica Gianduia, which can be enjoyed in a variety of ways, now has a new flavor, Tiramisu, available in a gold can.
Choose from Antica Gianduia 1 (1 piece) 1,998 yen each

Baked Chocolate Sweets
Treat yourself to some fragrant baked goods.

CACAOSIC
Cacao Chic

The smooth chocolate, made using a special method that allows air to be incorporated, is an astounding 10mm thick. Layered with crispy langue de chat cookies, this chocolate sandwich is a satisfying treat.
Cacao Chic Pistachio x Strawberry 6-piece set (3 pieces each, 1 box) 2,580 yen

OVO
Ovo

These egg-shaped cookies are made using freshly laid eggs carefully raised by Ranmeisha in Tochigi Prefecture.
A limited-edition flavor made with chocolate.
Egg de Chat Chocolat (90g, 1 can) 2,001 yen

CHOCOLATE×MATERIAL
There are a variety of ingredients that complement chocolate.
I was captivated by the exquisite harmony.

CACAO SAMPAKA
Cacao Sampaka

This set is sold exclusively at Sogo and Seibu department stores by Cacao Sampaka, which was founded in Barcelona in 1999.
A chocolate set filled with the taste of fresh fruit.
Sparkle Malaga Selection (5 pieces, 1 box) 2,430 yen

FUKUMITSUYA
Fukumitsuya

This chocolate is made using Junmai Daiginjo sake from Fukumitsuya, a sake brewery in Kanazawa that was founded in 1625 (Kan'ei 2).
A set of five different chocolates, each with a different flavor.
Sake Chocolat (5 pieces, 1 box) 2,322 yen

CHOCOLATE ARTIST
Masterpieces from world-famous chocolatiers.

NAKAMURA CHOCOLATE
Nakamura Chocolate

Chocolatier Yuki Nakamura creates chocolate with an exquisite combination of flavors.
Also worth checking out are the matcha, yuzu, and new ganache cherry mochi.
Nakamura Selection (6 pieces, 1 box) 2,776 yen

LAURENT GERBAUD
Laurent Gerbault

Belgian chocolatier Laurent Gerbault makes his first appearance at Yokohama Sogo.
Their flagship product, Gale aux Noisettes, which has been their most confident product since the company was founded, now comes in two new flavors.
Gale aux Fruits Sec (4 pieces, 1 box) 2,592 yen

"Valentine Yokohama Chocolate Paradise" will be held until Wednesday, February 14, 2024.
Some of the products introduced here may already be sold out, but be sure to visit Valentine Yokohama Chocolate Paradise to enjoy this once-a-year chocolate festival.

If you're a little busy, you can also purchase Valentine's chocolates online.

Also, how about giving a gift of a local specialty from Kanagawa Prefecture?
Kanagawa-ya, the Kanagawa Prefecture antenna shop located on the second basement floor of Sogo Yokohama, sells winning entries from the 30th Kanagawa Prefecture Famous Confectionery Exhibition Confectionery Competition.
Why not take this opportunity to express your gratitude by buying some of Kanagawa's famous sweets, which are filled with love for the local area and a commitment to the ingredients used?

Kanagawa Prefecture Antenna Shop "Kanagawaya"

Tourist Souvenir Category Grand Prize Winner: "Shonan Gold Cake"
A moist and soft Shonan Gold flavored butter cake. Baked with homemade Shonan Gold peel carefully soaked in Shonan Gold from Odawara, the cake is then coated with plenty of fruit juice syrup and a melt-in-your-mouth Shonan Gold sugar coating.

Shonan Gold Cake (ERCUS LLC MAISON GIVREE)

Tourist Souvenir Category Excellence Award: "Delicious Noshi Ume"
Soft "Noshi Ume" made with plums from Soga Plum Grove in Odawara and domestic bamboo.
The sweet and sour flavor of plum and the aroma of natural bamboo are exquisite.

Delicious Noshiume (seasonal cuisine and Japanese sweets Ukyo)

Tourist Souvenirs Category: Technical Award "Funa-Monaka"
"Fune Monaka" is a realistic boat-shaped monaka that stands on a plate. It has a gentle sweetness due to the gyuhi mochi wrapped in koshian paste.
Yokohama Japanese sweets are fun to look at and delightful to eat.

Funa Monaka (Koronan Co., Ltd. (Koronan Motomachi, Yokohama))

Kanagawa Prefecture Antenna Shop "Kanagawaya" Official Website: Here