What Chocolate Do You Want? Valentine's Day in Kanagawa 2024

The sweet season has finally arrived.

This is the season when the cold really hits you.
February 14th is Valentine's Day, a day to express love and gratitude. In Japan, it is said to have started with an advertisement from a chocolate company, and it is said to have become established as a day when women confess their love by giving chocolate to the man they love (there are various theories).
In recent years, the way people spend Valentine's Day has been changing, with people now giving "Tomo Choco" to express gratitude to close friends, and "My Chocolate" as a reward to themselves for their hard work.
This year, "Famichoco," which involves enjoying chocolate with family, is said to be gaining attention.
How are you planning to spend Valentine's Day?

"Valentine's Yokohama Chocolate Paradise" is currently being held at the event venue on the 8th floor of Sogo Yokohama.
"Let's share our precious feelings with everyone.
Sogo's Valentine's Day theme for 2024 is "SHARE YOUR LOVE," which embodies the idea that "I want to express my gratitude to someone, and to myself, for all that I've received so far."

This year, there will be a wide selection of chocolates from various brands, including a collaboration between popular illustrator Chocomoo and the up-and-coming dance and vocal group WATWING, chocolates with cute packaging designs that will make you want to buy them just for the packaging, baked goods that allow you to enjoy chocolate, chocolates that let you taste the ingredients, and masterpieces made by world-famous chocolatiers.
There will also be a space at the venue where you can eat freshly baked and made chocolates.

Why not enjoy a chocolate paradise as a treat for someone special or for yourself?

❝KYUN❞PACKAGE
They're so cute I can't stop buying the packages.

MARUTTO KAWAII FRUITS
A cute round furuuts.

A cute and attractive round apple can.
You can enjoy two different flavors of chocolate, each topped with sweet and sour dried apples.
Whole Fruit Can [Apple] (5 pieces, 1 can) 864 yen

VESTRI
Vestri

Vestri's masterpiece "Antica Gianduia".
Antica Gianduia, which can be enjoyed in a variety of ways, has released a new flavor, Tiramisu, in a gold tin.
Choose from Antica Gianduia 1 (1 piece) 1,998 yen each

Baked Chocolate Sweets
Treat yourself to some fragrant baked goods.

CACAOSIC
Cacao Chic

The smooth chocolate, made using a special method that allows air to be trapped inside, is an astounding 10mm thick. Layered with crispy langue de chat cookies, this chocolate sandwich is sure to leave you feeling satisfied.
Cacao Chic Pistachio x Strawberry 6-piece set (3 pieces each, 1 box) 2,580 yen

OVO
Ovo

These egg-shaped cookies are made using freshly laid eggs carefully prepared by "Ramameisha" in Tochigi Prefecture.
A limited-edition flavor made with chocolate.
Egg de Chat Chocolat (90g, 1 can) 2,001 yen

CHOCOLATE×MATERIAL
There are a variety of ingredients that complement the chocolate.
I was enchanted by the exquisite harmony.

CACAO SAMPAKA
Cacao Sampaka

This set is sold exclusively at Sogo and Seibu department stores by Cacao Sampaka, which was founded in Barcelona in 1999.
A chocolate set filled with the taste of fresh fruit.
Sparkle Malaga Selection (5 pieces, 1 box) 2,430 yen

FUKUMITSUYA
Fukumitsuya

This chocolate is made using Junmai Daiginjo sake from Fukumitsuya, a sake brewery in Kanazawa that was founded in 1625 (Kan'ei 2).
A set of five different chocolates, each with a different flavor.
Sake Chocolat (5 pieces, 1 box) 2,322 yen

CHOCOLATE ARTIST
Masterpieces from the world's most famous chocolatiers.

NAKAMURA CHOCOLATE
Nakamura Chocolate

Chocolatier Nakamura Yuki creates chocolate with an exquisite combination of flavors.
Also worth checking out are the matcha, yuzu, and new ganache sakura mochi.
Nakamura Selection (6 pieces, 1 box) 2,776 yen

LAURENT GERBAUD
Laurent Gerbault

Belgian chocolatier Laurent Gerbeaud makes his first appearance at Yokohama Sogo.
Their most confident product since the company was founded, the flagship product, Gale aux Noisettes, also comes in two new flavors.
Gale Au Fruit Sec (4 pieces, 1 box) 2,592 yen

"Valentine's Yokohama Chocolate Paradise" will be held until Wednesday, February 14, 2024.
Some of the products introduced here may already be sold out, but be sure to visit Valentine Yokohama Chocolate Paradise to enjoy this annual chocolate festival.

If you're a bit busy, you can also purchase Valentine's chocolates online.

Also, how about giving a gift of a local specialty from Kanagawa Prefecture?
Kanagawaya, the Kanagawa Prefecture antenna shop located on the second basement floor of Sogo Yokohama, is selling winning entries from the 30th Kanagawa Prefecture Famous Confectionery Exhibition Confectionery Competition.
Why not take this opportunity to show your appreciation by trying some of Kanagawa's famous sweets, which are made with love for the local area and a passion for the ingredients?

Kanagawa Prefecture Antenna Shop "Kanagawaya"

Tourist Souvenir Section Grand Prize Winner: "Shonan Gold Cake"
A moist and soft butter cake flavored with Shonan Gold. Baked with homemade Shonan Gold peel that has been carefully soaked in Shonan Gold from Odawara, the cake is coated with plenty of fruit juice syrup and a deliciously melt-in-your-mouth Shonan Gold sugar coating.

Shonan Gold Cake (ERCUS LLC MAISON GIVREE)

Tourist souvenir category: Excellence award: "Ume-i Noshi Ume"
Soft "Noshi Ume" is made using plums from Soga Plum Grove in Odawara and domestic bamboo.
The sweet and sour flavor of plum and the aroma of natural bamboo are exquisite.

Ume-i Noshi Ume (seasonal cuisine and Japanese sweets Ukyo)

Tourist Souvenirs Category: Technical Award "Funamonaka"
"Fune Monaka" is a realistic boat-shaped snack that stands on a plate. It is made of gyuhi mochi wrapped in koshian (strained bean paste) and has a gentle sweetness.
Yokohama Japanese sweets are fun to look at and delightful to eat.

Funa Monaka (Kouroan Co., Ltd. (Kouroan Motomachi, Yokohama))

Kanagawa Prefecture Antenna Shop "Kanagawaya" Official Website: Here