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Who is Brudal, a supporter who loves the Kanagawa Philharmonic?

神奈川フィルを愛するサポーター、ブルーダルって何者?

Do you know the cute dog character " Brudal " with blue polka dots? He can be seen at Kanagawa Philharmonic Orchestra (hereinafter referred to as Kanagawa Philharmonic Orchestra) concerts and on the website, so there is no doubt that he loves music. When I looked into it, I found out that Brudal was created by the Yokohama design company NDC Graphics in 2004 with the opening of the Minato Mirai Line, and is currently the official character of the Kanagawa Philharmonic. I found this interesting, so I asked Kanagawa Philharmonic's public relations officer Koichiro Taga and NDC Graphics' Azusa Tanaka about the story of Brudal and the Kanagawa Philharmonic.

``With the opening of the Minato Mirai Line, we once again talked about creating a symbol to represent Yokohama.As we brainstormed ideas, we focused on ``In the West, Dalmatians were once active as guide dogs for horse-drawn carriages.'' Inspired by this story, we selected the Dalmatian as a symbol to welcome guests to Yokohama. The government, local shopping streets, department stores, and others came together to launch the Yokohama Blue Dalmatian Project." (Mr. Tanaka)

Indeed, agile and graceful Dalmatians are a perfect match for Yokohama's image. Therefore, a Dalmatian wearing blue dots appeared as a campaign character. However, initially, the key visual was a real Dalmatian whose color was converted using CG.

Later, when NDC Graphics held a design exhibition, the idea of ``I wanted to develop a character that would appeal to the Yokohama brand'' deepened again. The character " Brudal" was created by a designer unit led by the late Kenzo Nakagawa.
Yes, Blue Dal was named after Yokohama's image colors, ``blue'' and ``Dalmatian.''

In order to develop him as a character that will be loved for a long time, we first created a picture book. The wordless picture books contain the hope that they can be enjoyed by a wide range of people, regardless of age or nationality.

This is the four-panel comic ``Brudal's Sunday'' that was serialized in the Sunday edition of the Kanagawa Shimbun. This is a popular series that ran from April 2006 to last fall.
After that, Brudal 's adorable character and concept of "regional revitalization" caught the attention of Kanagawa Philharmonic officials, and a collaboration began. In 2008, Brudal became the support mascot of the Kanagawa Philharmonic, and merchandise featuring the Kanagawa Philharmonic playing the instrument was also released.

"The Kanagawa Philharmonic is an orchestra whose mission is to create music culture that is closely connected to the local community. Also, classical music has a fun and intellectual image, so the Kanagawa Philharmonic's offer is a great way to nurture Brudal with care. It was a great experience for those of us who were thinking about it.'' (Tanaka)

Furthermore, in February 2011, the "Brudal Fund" was established to support the Kanagawa Philharmonic.

“Due to the reform of the public interest corporation system, the Kanagawa Philharmonic Philharmonic had to become a public interest corporation by the end of November 2013, but our financial situation at the time was very severe and it was difficult for us to survive as it was.We decided to continue our music activities. Thinking that the only way to achieve this goal was to ask the local people for support, we considered establishing a fund named after Brudal.We consulted with Mr. Nakagawa, who kindly agreed, and the ``Brudal Fund'' was established. (Mr. Taga)

Furthermore, Mr. Nakagawa has spun the establishment of the Brudal Foundation as a story of Brudal .

The story is that when Brudal 's friends "donate" acorns into a tuba, a beautiful flower will eventually bloom from the tuba that Brudal plays.
“Based on this story, we had the idea of placing old tubas at concert venues instead of donation boxes.It didn’t come to fruition because it seemed like it would be difficult to collect the coins later (lol) ), I think it gave me an opportunity to take a positive approach to fundraising activities.'' (Mr. Taga)

Currently, Brudal 's goods are very diverse!
You can purchase it here as well as at Yokohama Red Brick Warehouse No. 1 and Osanbashi.

Can badges are popular. After responding to the wishes of orchestra members and children, we now have all the orchestra's instruments. It seems likely that a concert by Brudal will be held someday.
Maybe Brudal is a genius?!

This is "Kanagawa Delicious Water Mori no Harmony", a plastic bottled water manufactured and sold by the Kanagawa Prefecture Enterprise Agency. The bottle has a Brudal design on it, and a portion of the sales will be donated to the Kanagawa Philharmonic.
Click here for details!

2020 is a memorial year for the 50th anniversary of the founding of the Kanagawa Philharmonic. Concerts for the first half of the year have been canceled due to the current coronavirus pandemic, but with the state of emergency being lifted, the Kanagawa Philharmonic is slowly starting to move forward.
`` Brudal is a character who lives in the present, so I'm sure he's looking forward to the Kanagawa Philharmonic concert.'' (Tanaka-san)

I'm looking forward to the day when I can go to concerts and enjoy music freely!

*Click here for the latest information on the Kanagawa Philharmonic Orchestra!

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