Who is Brudal, a supporter who loves the Kanagawa Philharmonic Orchestra?
Do you know the cute dog character " Blue Dal " with blue polka dots? I see it at concerts and websites of the Kanagawa Philharmonic Orchestra (Kanagawa Philharmonic Orchestra), so I'm sure I like music. According to a survey, Brudal was created by NDC Graphics, a design company in Yokohama, when the Minatomirai Line opened in 2004, and is currently active as the official character of the Kanagawa Philharmonic Orchestra. I asked Mr. Koichiro Taga, a spokeswoman for Kanagawa Philharmonic Orchestra, and Mr. Azusa Tanaka, NDC Graphics, about the story of Brudal and Kanagawa Philharmonic Orchestra.
"With the opening of the Minatomirai Line, there was talk of creating a symbol that symbolizes Yokohama again. While exchanging ideas, I focused on" Dalmatian was once the leading dog for carriages in the West. Inspired by this episode, Dalmatian was selected as a symbol to welcome customers in Yokohama. The "Yokohama Blue Dalmatian Project" was launched by the government, local shopping districts, department stores, etc. (Tanaka-san)
Certainly, the agile and elegant Dalmatian is perfect for the image of Yokohama. That's why Dalmatian wearing blue dots appeared as a character in the campaign. However, initially, the key visual is Real Dalmatian, which has been color-converted by CG.was.
After that, when NDC Graphics held a design exhibition, the idea of "I want to develop characters that appeal to the Yokohama brand" deepened. A character called " Blue Dal" is born by a designer unit led by the late Kenzo Nakagawa.
Yes, Blue Dal was named after the image colors of Yokohama, "blue" and "Dalmatian."
First of all, I made a picture book in order to grow up as a character that will be loved for a long time. Picture books without letters have the idea that they will be familiar to a wide range of people regardless of age or nationality.
This is the four-frame manga "Bluedal Sunday" that was serialized in the Sunday edition of the Kanagawa Shimbun. This is a popular series that lasted from April 2006 to last fall.
After that, the adorable character of Brudal and the concept of "regional revitalization" caught the eyes of the people involved in the Kanagawa Philharmonic Orchestra, and the collaboration started. In 2008, Brudal became the support mascot of the Kanagawa Philharmonic Orchestra, and also the goods of the Kanagawa Philharmonic Orchestra playing musical instruments.It was released.
"Kanagawa Philharmonic Orchestra is an orchestra whose mission is to create a music culture that is closely linked to the local community. Also, since classical music has a fun and intellectual image, Kanagawa Philharmonic Orchestra's offer has carefully nurtured blue dulls . It was a great thing for us who thought that it was. "(Mr. Tanaka)
Furthermore, in February 2011, the "Bluedal Fund" will be established to support the Kanagawa Philharmonic Orchestra.
"Due to the reform of the public interest corporation system, the Kanagawa Philharmonic Orchestra had to move to a public interest corporation by the end of November 2013, but the financial situation at that time was very difficult and it was difficult to survive as it was. Continue music activities I thought that I had to ask the local people for support, so I considered opening a fund bearing the name of Brudal . I consulted with Mr. Nakagawa and gave me consent, so the "Bluedal Fund" was established. "(Mr. Taga)
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In addition, Mr. Nakagawa spun out the inauguration of the Brudal Foundation as a story of Brudal .
The story is that when Brudal 's friends "donate" acorns into the tuba, beautiful flowers will eventually bloom from the tuba played by Brudal .
"In response to this story, I had the idea of putting an old tuba in the concert hall instead of the donation box. It seems difficult to collect coins later, so it didn't happen (laughs). ), I think it was an opportunity to work positively on fund-raising activities. "(Mr. Taga)
Currently, there are a wide variety of blue dull goods!
You can purchase it at Yokohama Red Brick Warehouse Number 1 and Osanbashi, as well as here .
Brudal will be held soon .
Is Brudal a genius ?!
This is the PET bottle water "Kanagawa's Delicious Water Forest Harmony" manufactured and sold by the Kanagawa Prefecture Public Enterprises Agency. Blue dull is designed on the bottle, and a part of the sales will be donated to Kanagawa Philharmonic Orchestra.
Click here for details !
2020 is the 50th anniversary of the Kanagawa Philharmonic Orchestra. The concert in the first half of the year was canceled due to the corona wreck, but the Kanagawa Philharmonic Orchestra is gradually moving in response to the cancellation of the state of emergency.
" Brudal is an ongoing character who lives in the present, so I'm sure he's waiting for the Kanagawa Philharmonic Orchestra" (Mr. Tanaka)
I'm looking forward to the day when I go to the concert and enjoy the music freely!
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