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Who is Brudal, a supporter who loves the Kanagawa Philharmonic Orchestra?

神奈川フィルを愛するサポーター、ブルーダルって何者?

Do you know the cute dog character " Brudal " with blue polka dots? You'll see him at Kanagawa Philharmonic Orchestra (Kanagawa Philharmonic) concerts and on their website, so there's no doubt that he likes music. According to my research, Brudal was created by NDC Graphics, a design company in Yokohama, in 2004 when the Minatomirai Line opened, and is currently active as an official character of the Kanagawa Philharmonic Orchestra. It's kind of interesting, so I asked Mr. Koichiro Taga, who is in charge of public relations for the Kanagawa Philharmonic Orchestra, and Ms. Azusa Tanaka from NDC Graphics about the story of Brudal and the Kanagawa Philharmonic Orchestra.

“With the opening of the Minatomirai Line, the idea of creating a new symbol of Yokohama came up. This is the episode where we got the idea and chose a Dalmatian as a symbol to welcome visitors to Yokohama.The government, local shopping streets, department stores, etc. came together to launch the Yokohama Blue Dalmatian Project." (Mr. Tanaka)

Certainly, the agile and elegant Dalmatian is perfect for the image of Yokohama. So, a Dalmatian wearing blue dots appeared as a campaign character. However, at the beginning, the real Dalmatian color-converted with CG was the key visual.

After that, when NDC Graphics held a design exhibition, the idea of "wanting to develop characters that appeal to the Yokohama brand" deepened. A character called " Brudal" was created by a designer unit led by the late Kenzo Nakagawa.
Yes, Blue Dal was the name given from Yokohama's image color "blue" and "Dalmatian".

In order to raise him as a character that will be loved for a long time, he first created a picture book. The wordless picture book is filled with the idea that it can be enjoyed by a wide range of people regardless of age or nationality.

This is the four-panel manga "Brudal no Sunday" that was serialized in the Sunday edition of the Kanagawa Shimbun. This is a popular series that lasted from April 2006 to the fall of last year.
After that, Brudal 's adorable character and the concept of "regional revitalization" caught the attention of people involved in the Kanagawa Philharmonic Orchestra, and the collaboration started. In 2008, Brudal became the support mascot of the Kanagawa Philharmonic, and Kanagawa Philharmonic version goods that play musical instruments were also released.

“The Kanagawa Philharmonic Orchestra is an orchestra whose mission is to create music culture that is rooted in the community.In addition, classical music has a fun and intelligent image, so the Kanagawa Philharmonic Orchestra’s proposal was to carefully nurture Brudal . It was a great experience for those of us who thought that it would be a good idea.” (Mr. Tanaka)

Furthermore, in February 2011, the "Brudal Foundation" will be established to support the Kanagawa Philharmonic Orchestra.

“Due to the reform of the public interest corporation system, it was necessary for the Kanagawa Philharmonic Orchestra to transition to a public interest corporation by the end of November 2013, but the financial situation at that time was very difficult, and it was difficult to continue as it was. In order to do so, we thought that we had no choice but to ask for the support of the local people, so we examined the establishment of a fund bearing the name of Brudal . Ta” (Mr. Taga)

In addition, Mr. Nakagawa spun the establishment of the Brudal Foundation as a story of Brudal .

The story is that when Brudal 's friends "donate" acorns into a tuba, beautiful flowers will eventually bloom from the tuba played by Brudal .
“In response to this story, I had the idea of putting an old tuba at the concert venue instead of a donation box. ), I think it was an opportunity to work positively on fundraising activities.” (Mr. Taga)

Currently, Brudal 's goods are very diverse!
In addition to Yokohama Red Brick Warehouse No. 1 and Osanbashi, you can also purchase it here .

Can badges are popular. In response to the wishes of orchestra members and children, we now have all the instruments of the orchestra. It seems that a concert by Brudal will be held someday.
Is Brudal a genius?!

This is "Kanagawa no Oishii Mizu Mori no Harmony," a plastic bottled water manufactured and sold by the Kanagawa Prefectural Public Enterprise Agency. A portion of the sales will be donated to the Kanagawa Philharmonic Orchestra.
Click here for details!

2020 is the memorial year of the 50th anniversary of the Kanagawa Philharmonic Orchestra. The concerts for the first half of the year have been canceled due to the corona crisis, but the Kanagawa Philharmonic Orchestra is gradually starting to move after the state of emergency has been lifted.
Brudal is an ongoing character who lives in the present, so I'm sure he's waiting impatiently for the Kanagawa Philharmonic concert.” (Mr. Tanaka)

I'm looking forward to the day when I can go to concerts and enjoy music freely!

*Click here for the latest information on the Kanagawa Philharmonic Orchestra!

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