Kinema Walk 3rd Yokohama City Isezakicho "Yokohama Cinemarine"
"When I see this movie, everyone becomes Mirai Moriyama. Everyone, regardless of age or gender, feels his feelings and makes my heart squeak."
Atsuko Yawata, the manager of "Yokohama Cinemarine," told me about the movie poster that I was interested in. It wasn't an interesting movie that was in tune with the feelings of the main character, but a movie that "becomes Moriyama Mirai". At the same time as the interest in the work was aroused, Mr. Yawata's love and passion for the movie was conveyed.
Looking over Isezakicho after a long absence, some of the familiar shops were replaced by new ones. Even so, with the same atmosphere, there is still a corner that looks like a cutout of the Showa era. "Yokohama Cinemarine" is located down the stairs to the basement, invited by movie posters and retro signboards.
The renovated interior is bright and clean with white as the keynote. There is a reception desk right in front of you, and movie posters and colorful related goods are displayed around the reception desk. When I went a little further and looked back, a movie preview was flowing on a part of the wall that stretched from the ceiling. It's an exciting device that makes you feel like you've found a hidden track.
This cinema has one screen with 102 seats and uses a screening system that combines digital screening and film screening. One of the great attractions is the high quality sound.
The history of the cinemarine dates back to 1954, more than 60 years ago. During the heyday of movies and plays, when nearly 40 movie theaters lined up from Isezaki Mall to Bashamichi, Kagetsu Arashi was named "Kagetsu Movie Theater".It was the beginning that I started. After that, "Kagetsu Movie Theater" was closed in 1963, but the following year it changed its name to "Isezaki Cinema Theater" and reopened under the new manager. In 1986, the manager's son inherited it, and in 1989 the theater name was changed to the current "Yokohama Cinemarine" while the company's mother body remained unchanged. At one point, Nikkatsu's romantic porno and all-night films were the main focus, but by this time, Shochiku-based works were mainly screened.
In 2014, the wave of digitalization struck the next challenge for "Yokohama Cinemarine," which survived the transition and remained in the movie town. It was planned to continue showing on a projector, but no film work was made at all, and the museum was in danger of closing.
At that time, a phone call came to Mr. Yawata, the current manager.
"Did you say that you wanted to make a movie theater, Mr. Yawata? Actually, a movie theater is about to close, but why not take over?"
The person in charge of maintaining the cinemarine projector remembered Mr. Yawata, who was active in the movie circle, when he thought about how to keep this place alive. Mr. Yawata, who had no experience in managing a company, had to wait for the owner of the building and the former owner, so when he was told that he had to reply immediately, he said, "Then I have no choice but to do it." He stood up and made a big decision!
When running as a movie circle, it takes time to move a lot of money, so Mr. Yawata decided to move individually. It was a challenge that would run out of all the property, but with the support of all the brothers, "Isn't it okay because it contributes to culture?", In 2014, the representative of the new "Yokohama Cinemarine" was born. The development is so dramatic that it seems that one movie can be made with this alone.
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When I was a representative, I left the negotiations with the distributor about big works to experienced staff, but the manager himself wanted to have a face-to-face relationship with the people of the movie distributor. It seems that he started to negotiate and take works. At first, my experience and relationships were equal to zero, so I couldn't get the movie as I expected, and there were often holes in the screening schedule, but I said, "I have a special screening!" It seems that a special screening was organized to fill the hole.
"There were a lot of special features during the year. I tried Seijun Suzuki's special feature, Ren Osugi's special feature, and so on," said Mr. Yawata with a laugh. This strategy was successful, and people began to hear that "Cinemarine is good at special screenings," and the number of works that can be taken has gradually increased.
As you can see, special screenings and events are exactly the strength of Cinemarine. When I asked about the special issue on war that is held every summer, I got an answer like this.
"I did a movie of peace in the summer before I took over the movie theater, because I was doing it in the movie circle. After all, it is also an opportunity to reconsider the war that existed in the past. I think it's the role of a movie theater. I do it every year with the meaning that I want you to learn that kind of history from movies. I will continue to do that. "
Cinemarine is a place where you can not only enjoy movies, but also learn from them and make new discoveries. Furthermore, it even provides an opportunity to come into contact with the place called Isezakicho.
Mr. Yawata says, "I want to hold more community-based events," but he has already collaborated with nearby shops. When there was a Taiwanese movie feature, at a nearby Taiwanese restaurantA regular discount campaign for stubs is being held, and a collaboration with a jazz bar is planned for the upcoming jazz movie special feature. He told me that these events and collaborations can only be held because Isezakicho is a good "town of the common people".
"Isezakicho is a town of ordinary people. The store was originally a long-established clothing store ... It used to be a kimono town. It's a bit lonely, but for those who come. It's not Yokohama Station, it's not Minatomirai. It's not Motomachi, Isezakicho. I wonder if it's easy to come here. People from other places have such a shopping street in such a place. There were quite a few people walking around, and I was wondering who they came from. That's a great pleasure. "
On my way home, I looked over the posters of the movies to be shown and asked about what I was trying to do when choosing a movie. Many of them reflect the sociality of that era. "
The movie experience at "Yokohama Cinemarine" is a word that reminds me that it is entertainment, learning, discovery, and encounter. In this underground space down the stairs, I would like you to experience a dream time unique to "Cinemarine", temporarily separated from reality.