A very popular project! A conversation between people from Twitter!

The Twitter account of Miyagi Prefecture's Sendai Philharmonic Orchestra (hereafter referred to as Sendai Phil) stands out in the world of Japanese professional orchestras. The Twitter account of the Kanagawa Philharmonic Orchestra (hereafter referred to as Kanagawa Phil) has also been in operation since 2010, and both orchestras are working hard to promote the orchestra and are gradually increasing their number of followers.

This was a popular Twitter "insider" talk show in the past. This time, two people from the Kanagawa Philharmonic Orchestra and the Sendai Philharmonic Orchestra shared their passion and insight.
The two are actually good friends in private. The atmosphere was so lively! As the host, I was constantly laughing.
This passionate "insider discussion" is only possible because of our love for orchestras, so please enjoy it until the very end!

Kanagawa Philharmonic Orchestra Twitter account

Sendai Philharmonic Orchestra Twitter account
 
 
 
An online conversation took place on a certain day in March.
Right at the start, we started talking about the office that was shown in the background (lol)

Sendai Philharmonic
The office is so clean!

Kanagawa Philharmonic Orchestra
I just moved recently, so it's fine.

Sendai Philharmonic
No, it's really nice. We're currently redecorating for the first time in decades.

facilitator
...Nice to meet you! I look forward to working with you!

Both
Ah please! lol

What a great icebreaker! Now, let's get to it.

 
 

Aiming for tweets that are full of humanity
Sendai Philharmonic
I wasn't in charge of the account when it was first set up, but most of the content posted was concert promotions. There were a lot of rather mechanical tweets about concerts, and very few tweets that had a human touch.
There were no tweets that would make my followers want to retweet or spread the word.

Kanagawa Philharmonic Orchestra
First of all, it's amazing that you realize it's not human.

Sendai Philharmonic
So, I wanted to try tweeting something more human, like, "This is what it's like behind the scenes," or "The secrets behind the instruments." I thought it would be great if the tweets gave a glimpse into the personal feelings of the people behind the accounts, just like the official accounts of major companies that were popular at the time.
It's strangely human.

Kanagawa Philharmonic Orchestra
So when the Kanagawa Philharmonic saw what the Sendai Philharmonic was trying to do, they were inspired and thought, "Wow, that's great, let's give it a try." I don't think they would have been able to do it alone.
Nowadays, people ask me if they're dating because they're really into each other and messing around (laughs).
I was worried that I might get in trouble for this. It's actually difficult to draw the line.

Sendai Philharmonic
That's right. It shouldn't be just one person's account, and although it is the official Sendai Philharmonic Orchestra account, it is managed with a lot of thought, trying to bring out the human side of the person who manages and operates it (laughs).

Funny Tweets from the Sendai Philharmonic Account

facilitator
By the way, have you ever experienced what is known as a "flame war"?

Kanagawa Philharmonic Orchestra
I've had some backlash, and band members have scolded me, telling me to stop messing around and take things more seriously, but in my case, I used that as motivation to create an account that would gain more support.

Sendai Philharmonic
Is there no flame war?
Well, there aren't any clear-cut rules, so as an administrator I have to use my discretion and decide what I can and can't post, which can be difficult. But I always post with a sense of responsibility, knowing that I'm responsible for the 70 or so band members. That's why I write differently for the emotional tweets from the insiders and the official promotions, and I keep them separate.

Kanagawa Philharmonic Orchestra
Yes, I'm always conscious of how my followers feel and how they will receive my content.

Sendai Philharmonic Serious Tweet

Kanagawa Philharmonic Orchestra Serious Tweet

Twitter is a broadening activity

Sendai Philharmonic
I don't intend to use Twitter as a tool to sell concert tickets.
Of course, it would be great if we could sell well, but first we want to raise awareness among people who have never heard of the Sendai Philharmonic Orchestra, or who don't know anything about orchestras at all. We are working with this in mind, hoping to expand the fan base.
This means that people all over the world can get their information in real time.

Kanagawa Philharmonic Orchestra
Ours is a little different. Rather than wanting people to know about the Kanagawa Philharmonic Orchestra, I think we want to first dispel the image of orchestras as being intimidating and convey how fun and interesting they are.

Sendai Philharmonic
Yeah, to be honest, I hate it when people say it's "high hurdles" to begin with!

Kanagawa Philharmonic Orchestra
No way!!

Both
Please don't worry about what to wear or what to do if you accidentally clap your hands. Some people come in jinbei (traditional Japanese traditional clothing) in the summer (laughs). It's not rude at all, and jeans are perfectly fine too. We just want to thank you for coming.

facilitator
I'm also the type of person who thinks I have to dress nicely when I go, but it turns out that's not the case!

Both
It's totally normal! (Absolutely!)
I always wonder why people think it's difficult to get into, but I'm sure that feeling will be cleared up if you just come once, so please give it a try. It's really interesting!
 
 
 

Selling points of the account

Both
It has a certification mark on it, I think (lol)
When we first got our certification, it was very difficult to get it. The application form was all in English. We applied with the help of Google. The Sendai Philharmonic was rejected the first time, but got it on the second try.

Kanagawa Philharmonic Orchestra
The Sendai Philharmonic Orchestra has many accounts for its members, and it's interesting because each one has their own unique personality.

Sendai Philharmonic
That's right, I call them my fun friends, and in addition to the orchestra members, the office staff, librarian, inspector (who acts as a sort of manager for all the orchestra members), choir (the behind-the-scenes person), website manager (the boss), and even the director are all on Twitter, and we all have lots of accounts and retweet each other. So I guess it's helpful for me officially, because there are tweets from the perspective of the instrumentalists that I can't pick up on.

Kanagawa Philharmonic Orchestra
I guess I've become a dog's account (lol). I think I'm using it effectively to promote the orchestra and share casual tweets.
The Kanagawa Philharmonic's mascot, Blue Dal, is also a dog!

Kanagawa Philharmonic Dog Tweet

Kanagawa Philharmonic Orchestra Support Mascot Blue Dal
 
 
 

Reveal the secrets of the people inside!

Kanagawa Philharmonic Orchestra
Actually... I can't eat natto. I just can't.
By the way, my favorite food is Dorayaki.

Sendai Philharmonic
Actually, I can't touch cats or dogs. Actually, I don't like animals in general.
My favorite food is the Tokyo Chocolate Waffle Sandwich. I'm available 24 hours a day, 365 days a year (lol). By the way, I can eat natto, but I prefer the small grains.

Both
Hilarious