A very popular project! A conversation between people from Twitter!

The Twitter account of the Sendai Philharmonic Orchestra (hereafter referred to as Sendai Phil) in Miyagi Prefecture stands out among the professional orchestras in Japan. The Kanagawa Philharmonic Orchestra (hereafter referred to as Kanagawa Phil) has also been running its Twitter account since 2010, and is working hard to increase its followers while promoting the orchestra.

This was a popular Twitter "insider" talk show. This time, two people from the Kanagawa Philharmonic and Sendai Philharmonic talked passionately and in depth.
In fact, the two are also good friends in private. The atmosphere was so lively! As the host, I was constantly laughing.
This passionate "insider discussion" is made possible by a love for orchestras, so please enjoy it until the end!

Kanagawa Philharmonic Orchestra Twitter account

Sendai Philharmonic Orchestra Twitter account
 
 
 
An online interview on a certain day in March.
Right at the start, we started talking about the office that was shown in the background (laughs).

Sendai Philharmonic
The office is so beautiful! It's nice!

Kanagawa Philharmonic Orchestra
I just moved recently, so it's fine.

Sendai Philharmonic
No, it's really nice - we're currently redecorating for the first time in decades.

Facilitator
...Nice to meet you! I look forward to working with you!

Both
Ah please! lol

What a great icebreaker! Now, let's get to the point.

 
 

Aiming for a more human-like tweet
Sendai Philharmonic
I wasn't in charge of the account when it was first set up, but most of the posts were advertisements for concerts. There were a lot of mechanical tweets about concerts, and very few tweets that had a human touch.
There were no tweets that would make my followers want to retweet or spread the word.

Kanagawa Philharmonic Orchestra
First of all, it's amazing that you realize it's not human.

Sendai Philharmonic
So, I wanted to try tweeting something more human, like, "This is what it's like behind the scenes," or "The secrets of instruments." I thought it would be nice to have tweets that gave a glimpse into the personal feelings of the people behind the scenes, like the official accounts of major companies that were popular at the time.
It's strangely human.

Kanagawa Philharmonic Orchestra
So when the Kanagawa Philharmonic Orchestra saw the Sendai Philharmonic Orchestra's attempt, they were inspired and thought, "Oh, that's great, let's give it a try." I don't think they would have been able to do it alone.
Nowadays, people ask me if they're dating because they're messing around a lot with each other (laughs).
I was worried that I might get in trouble for this. It's actually difficult to draw the line.

Sendai Philharmonic
That's right. It shouldn't be an account of one individual, but it is the official account of the Sendai Philharmonic Orchestra, and the person who manages it has to show his humanity, so it's managed with a lot of thought (laughs).

Funny Tweets from the Sendai Philharmonic Account

Facilitator
By the way, have you ever experienced what is known as a "flame war"?

Kanagawa Philharmonic Orchestra
I've had some backlash, and I've received some scolding from band members telling me to stop messing around and take things more seriously, but in my case, I used that as motivation to become more determined to create an account that would gain more support.

Sendai Philharmonic
Is there no flame war?
Well, there are no clear rules, so I have to use my discretion as an administrator to decide what I can and can't write, so it can be difficult. But I always post with a sense of responsibility for the 70 or so members of the orchestra. So I write differently for the emotional tweets from the insiders and the official promotions, and keep them separate.

Kanagawa Philharmonic Orchestra
Yes, I'm always conscious of how my followers feel and how they will receive my content.

Sendai Philharmonic Serious Tweet

Kanagawa Philharmonic Serious Tweet

Twitter is a broadening activity

Sendai Philharmonic
I don't intend to use Twitter as a tool to sell tickets to concerts.
Of course, it would be great if we could sell it, but first of all, we want to raise awareness among people who have never even heard of the Sendai Philharmonic Orchestra, or who don't know anything about orchestras at all. We want to expand the base of our fans, and that's what we're doing.
This means that information about us can be shared in real time from all over the world.

Kanagawa Philharmonic Orchestra
Ours is a little different. Rather than wanting people to know about the Kanagawa Philharmonic Orchestra, I think we want to first dispel the image of orchestras being intimidating and convey how fun and exciting they are.

Sendai Philharmonic
Well, to begin with, don't you think it's really unpleasant to be told that something is "high-brow"?

Kanagawa Philharmonic Orchestra
No way!!

Both
Please don't worry about what to wear or what to do if you accidentally clap your hands. Some people come in jinbei in the summer (laughs). It's not rude, and jeans are perfectly fine. We just want to thank you for coming.

Facilitator
I agree, I am also the type of person who thinks I have to dress nicely. But that's not the case!

Both
It's totally normal! (Definitely!)
I always wonder why people think it's hard to get into, but if you come just once I'm sure that feeling will be cleared up, so please do come. It's really interesting!
 
 
 

Selling points of the account

Both
It has a certification mark on it, I think (laughs).
When we got our certification mark, it was very difficult to get the certification. The application form was all in English. We applied with the help of Google. The Sendai Philharmonic failed the first time, but got it on the second try.

Kanagawa Philharmonic Orchestra
The Sendai Philharmonic Orchestra has many accounts for its members, each with their own strong personalities, which is interesting.

Sendai Philharmonic
That's right, I call them my happy friends, but the orchestra members, the librarian, the inspector (the person who acts as a manager for the orchestra members), the choir (the person behind the scenes), the person in charge of managing the website (the boss), and the manager are all on Twitter, and we have many accounts and everyone retweets each other. So I guess it's helpful for me as an official. There are tweets from the perspective of the instrumentalists that I can't pick up on.

Kanagawa Philharmonic Orchestra
I guess I've become a dog's account (lol). I think I'm using it effectively to promote the orchestra and post casual tweets.
After all, the Kanagawa Philharmonic's mascot, Blue Dal, is also a dog!

Kanagawa Philharmonic Dog Tweet

Kanagawa Philharmonic Orchestra Support Mascot Blue Dal
 
 
 

Reveal the secrets of the people inside!

Kanagawa Philharmonic Orchestra
Actually... I can't eat natto. I just can't.
By the way, my favorite food is dorayaki.

Sendai Philharmonic
Actually... I can't touch cats or dogs. Actually, I don't like animals in general.
My favorite food is Tokyo Chocolate Waffle Sandwich. I'm here 24 hours a day, 365 days a year. By the way, I can eat natto, but I prefer small pieces.

Both
LOL