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"Kana Phil x Sendai Phil Urgent Dialogue! 』\" People in the middle "... No, after all! !! The secret behind the orchestra's public relations revealed by the two of them

『かなフィル×仙台フィル緊急対談!』 “中の人”などいな・・・、いや、やっぱりいた!! ふたりの中の人が明かす、オーケストラ広報の裏ばなし

It's kind of fun even if you don't know classical music or orchestra! ?? Kana Phil and Sendai Phil's great tweets

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-Finally, the person inside has appeared. On Twitter, there are also quite unique tweets, and are they very popular?

[Sendai Philharmonic Orchestra] Thankfully, to be honest, we are also surprised by the response. So far, the most popular response was the one that was tweeted in January 2017, "Unprecedented !!!!". I borrowed the lines of the comedian Sunshine Ikezaki to introduce the Sendai Philharmonic Orchestra (laughs), but this was accepted by everyone. Over 1000 retweets have been featured on several TV shows.

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Also, the case of "candy". Is there a pine candy? It's a candy with a hole in the middle like a donut, but it doesn't make a sound even if it's blown like a flute ramune. But if you're a professional musician, you might be able to make it sound. So, when I asked a member of the orchestra to try it with Kana Phil, a successful person came out. I tweeted about the situation in a video, and the response here was also great.

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[Kana Phil] In Kana Phil, it's about a "concert with replaced members". At this time, I also enjoyed it. It was a concert in which the permanent conductor Kentaro Kawase appeared, but it was in the encore when the main part was over. Kawase, who had been conducting until then, suddenly got off the podium, and instead, concertmaster Yasunao Ishida began conducting. Then, the concertmaster will be absent this time, but Naoto Sakiya, who had no plans to appear before I knew it, might be (laughs). It was a so-called stunning project, but neither the performance members nor I was informed, so it was funny and funny. The audience enjoyed it very much, and the response from the video tweets was also good. In this way, being able to convey a live feeling is also a big attraction of Twitter.

Here is how it looks
Conductor: Kentaro Kawase
Kanagawa Philharmonic Orchestra
Haydn: Symphony No. 94 in G major "Amazing" (Angkor)

-In a good way, you are working to disseminate information that is not bound by the image of classical music or public orchestras. Please tell us how you used Twitter.

[Kana Phil] Actually, Kana Phil was originally a positive orchestra for that kind of thing. Kana Phil has been opening Twitter since around 2010, but his predecessor is familiar with SNS etc. and has been using "Ustream" and "Facebook" for a long time. However, the reason why I became the current stance is that I have a lot of interaction with Sendai Philharmonic Orchestra. How do you expand the appeal of orchestras and classical music as a person in the same group? We are planning while sharing various information as appropriate. Certainly, there are some disagreements within the orchestra regarding the uniqueness of the content, but what is important is to get more people interested. For me, the style I have now is very useful.

[Sendai Philharmonic Orchestra] The same applies to the Sendai Philharmonic Orchestra. I've been using Twitter for a long time, and I've been in charge since 2014. My predecessor invited me to do it, so please do! When. However, even before I was invited to be in charge of Twitter, I was checking tweets one after another, and I wanted to send out this kind of information. Specifically, you want to convey the appeal of the orchestra itself, not just the information about the concert. Therefore, many tweets were planned from the perspective of the production side.

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Information that is more familiar and familiar in order to reach as many people as possible

-Are there any difficulties as a person in charge of Twitter?

[Kana Phil] That's right ... How do you get interested in "people who have never been to a concert" or "people who are not familiar with classical music"? Speaking of age, it is a young person in his teens to 20s, but that is difficult. Sometimes I think about words and words so that young people can accept them smoothly. After that, I have to collect timely topics, so I wonder if I can always keep my smartphone.

[Sendai Philharmonic Orchestra] Also, the working environment is also good.

[Kana Phil] Oh, sure (laughs). All my colleagues know that I'm the person inside, so I don't really have to worry about it ... but when I look at my computer with my smartphone in one hand, I somehow feel guilty. world.

[Sendai Philharmonic Orchestra] I don't care because the seats are different now, but when I was watching Twitter at work, when a colleague passed behind my seat, I thought, "I think I'm playing." I didn't like it (laughs).

-Do you really feel the effect of attracting customers as a method of public relations?

[Sendai Philharmonic Orchestra] Yes, it is effective. However, the purpose of the tweet is not to attract customers. To be precise, it's not just. Certainly, the subject is management, so attracting customers is important. However, this is not the case, and the purpose is to "shorten the distance between many people and the Sendai Philharmonic Orchestra." Regarding tweets that are said to be unique, I was thinking about how to make the Sendai Philharmonic Orchestra itself and each member interested in it without feeling the barrier between classical and orchestra. It can be anything purely like "Don't do something interesting". I want as many people as possible to know about our existence. And I hope that you will be interested in classical music and orchestra from there.

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A connected orchestra. The breath of new activities that transcend the boundaries of the orchestra is now nationwide

-It seems that Twitter was the catalyst for the exchange between the Kana Philharmonic Orchestra and the Sendai Philharmonic Orchestra.

[Kana Phil] That's right. That is also a big advantage. This is because, as can be said mainly for orchestras in the metropolitan area, they are always friendly and have a strong awareness that they are rivals, for better or for worse. I rarely try to interact actively. However, I met Sendai Philharmonic Orchestra on Twitter, and I have been able to interact with him in this way. I think this is great. You can share the issues that the orchestra should tackle, devise improvement measures, and plan concerts that have never been seen before. Therefore, Twitter is also a tool that made me realize the importance of mutual exchange between orchestras. In addition, there is an expectation that orchestras nationwide may be connected by taking us as an example. If that happens, I think it will be possible to contribute not only to individual operations but also to the entire classical music world.

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-Finally, please tell us about your future activities.

[Sendai Philharmonic Orchestra] There are two. One is to convey how to enjoy the orchestra. For example, it is a proposal as a sightseeing event. It can be a trip or a free time on a business trip. Feel free to experience the performances of local orchestras while enjoying the local specialties and spots. I would like to make more and more proposals and create an environment.

The other is "connection," as mentioned earlier by Mr. Kana Phil. There are few opportunities for orchestras nationwide to interact. In particular, the people in us are not familiar with the information of other orchestras, even though they are at the forefront of connecting customers and orchestras. Therefore, I felt that I needed a place where I could discuss various things frankly.

To tell the truth, today is the day of "Nakajinkai". We are holding a meeting where Kana Phil and the people in the orchestra gather to have a roundtable discussion, but this time, the fifth time, 19 people from all over the country will gather. We are still in the stage of information sharing, but one day we would like to realize a big event where orchestras from all over the country can come together.

[Kana Phil] Actually, Kana Phil had a big turning point. The Brudal Foundation started in 2011, and I think that the mindset of the orchestra members has changed since then. I am aware that it is a fill that is only possible with the support and support of our customers. Therefore, I would like to continue to be an orchestra that is familiar to everyone and gives a deep impression. To that end, I would like to continue working on tweets that can serve as a good bridge between those who have not yet seen and the orchestra.

<Kanagawa Philharmonic Orchestra>
Official Twitter:

Official HP:
http://www.kanaphil.or.jp

<Sendai Philharmonic Orchestra>
Official Twitter:

Official HP:
https://www.sendaiphil.jp

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