"Kana Phil x Sendai Phil urgent talk! ] No such thing as "the person in the middle"... No, I knew it was there! ! Behind-the-scenes story of the orchestra public relations revealed by the person in the two
It's kind of interesting even if you don't know classical music or orchestra! ? The best tweets of Kana Phil and Sendai Phil
-Finally, the person inside appears. On Twitter, you also have quite unique tweets and are very popular?
[Sendai Philharmonic Orchestra] We are grateful, but to be honest, we are also surprised by the response. So far, the one that has received the most attention is the tweet in January 2017, "Unprecedented !!!". I introduced the Sendai Philharmonic Orchestra by borrowing lines from the comedian Sunshine Ikezaki (laughs). It was retweeted more than 1000 times and was featured on several TV programs.
Also about "candy". Do you have pineapple candy? It's a candy with a hole in the middle like a donut, but it doesn't make a sound when you blow it like a ramune flute. But I wondered if a professional musician could make it sound. So, when I asked the members of the orchestra to try it with Kana Phil, there were some successful people. I tweeted the situation with a video, and the reaction here was also great.
[Kana Phil] At Kana Phil, it's about "a concert where the members are replaced". At this time, I enjoyed myself. It was a concert in which resident conductor Kentaro Kawase appeared, but it was during the encore after the main part. Kawase, who had been conducting until then, suddenly stepped down from the podium, and the concertmaster Yasunao Ishida began conducting in his place. Then, the concertmaster will be absent this time... Naoto Sakiya, who was not scheduled to appear, will be silent (laughs). It was a so-called surprise project, but neither the performing members nor I was informed, so it was strange, strange. The audience enjoyed it very much, and the reaction to the video tweet was also good. In this way, one of the great attractions of Twitter is that it can convey a live feeling.
Here is how it looks
Conductor: Kentaro Kawase
Kanagawa Philharmonic Orchestra
Haydn: Symphony No. 94 in G major "Surprise" (Encore)
-In a good way, you are working to disseminate information that is not bound by the image of classical music or a public orchestra. Please tell us how you used Twitter.
[Kana Phil] Actually, Kana Phil is originally an orchestra that is positive about such things. Kana Phil has been on Twitter since around 2010, but my predecessor was familiar with SNS and has been using “Ustream” and “Facebook” for a long time. However, the exchange with the Sendai Philharmonic Orchestra was a big part of my current stance. As someone in the same group, how can we spread the appeal of the orchestra and classical music? We are working on a plan while sharing various information as appropriate. It's true that opinions are divided within the orchestra about the uniqueness of the content, but the important thing is to get as many people interested as possible. I find this style very useful.
[Sendai Philharmonic Orchestra] Sendai Philharmonic Orchestra is the same. I've been using Twitter for a long time, and I've been in charge of it since 2014. I was invited by my predecessor to give it a try, and I would love to! and. However, even before I was invited to be in charge of Twitter, I was checking tweets one after another, and I wanted to send out this kind of information. Specifically, you want to convey the charm of the orchestra itself, not just information about the concert. That's why most of my tweets are planned from the perspective of the production side.
In order to deliver attractiveness to as many people as possible, information that is more familiar and familiar
- As someone in charge of Twitter, do you have any difficulties?
[Mr. Kana-Phil] Well... the question is how to make people who have never been to a concert before or people who are unfamiliar with classical music feel interested. In terms of age, they are young people in their teens and twenties, but that is the hard part. In order to be accepted smoothly by young people, I sometimes think about phrases and endings. After that, I have to collect timely topics, so I guess I can't let go of my smartphone all the time.
[Sendai Philharmonic Orchestra] Also, the work environment.
[Kana Phil-san] Ah, sure (laughs). All my co-workers know that I'm an insider, so I don't really have to worry about it, but when I'm looking at my computer with my smartphone in one hand, I somehow feel guilty. world.
[Sendai Philharmonic Orchestra] Now I'm in a different seat, so it doesn't bother me, but in the past, when I was watching Twitter at work, when a colleague passed behind my seat, I thought, "Isn't he playing?" I didn't like being able to do it (laughs).
- As a publicity method, do you really feel the effect of attracting customers?
[Sendai Philharmonic Orchestra] Yes, there is an effect. However, the purpose of tweets is not to attract customers. To be precise, it is "not only". Certainly, the theme is management, so attracting customers is important. But that's not what I really want, my ultimate goal is to "shorten the distance between many people and the Sendai Philharmonic Orchestra." Regarding the tweets, which are said to be unique, I thought about how to get people interested in the Sendai Philharmonic Orchestra and each member without making them feel the barrier between classical music and orchestra. It can be anything, such as "You're doing something that looks interesting". We want as many people as possible to know about our existence. And I think it would be even better if you get interested in classical music and orchestra from there.
A connected orchestra. The breath of new activities beyond the framework of the orchestra is now spreading all over the country
-I heard that Twitter was the catalyst for the interaction between the Kana Philharmonic Orchestra and the Sendai Philharmonic Orchestra.
[Kana Phil] That's right. That's a big advantage too. This is because, as can be said mainly for bands in the Tokyo metropolitan area, there is a strong sense that they are always friendly rivals and that they are rivals for better or worse. They rarely try to actively interact. However, I met the Sendai Philharmonic Orchestra through Twitter, and I am able to interact with them in this way. I think this is great. You can share the issues that the orchestra should work on, work out improvement measures, and even plan unprecedented concerts. So, Twitter is also a tool that made me realize the importance of mutual exchange between orchestras. Also, there is an expectation that orchestras across the country may be connected by using us as an example. If that happens, I think we can contribute not only to individual operations, but also to the classical music world as a whole.
-Finally, please tell us about your future activities.
[Sendai Philharmonic Orchestra] There are two. One is to tell people how to enjoy an orchestra. For example, it is a proposal as a tourist event. It can be a trip or a free time on a business trip. While enjoying the specialties and spots of each region, feel free to touch the performance of the local band. I would like to make more and more proposals and environment creation.
Another thing, as Phil Kana mentioned earlier, is "connection." There are not many opportunities for bands from all over the country to interact with each other. In particular, even though we are on the front lines connecting the audience and the orchestra, we are ignorant of information about other orchestras. So, I felt that I needed a place where I could frankly discuss various things.
Actually, today is the day of the Nakanojinkai. We are holding a round-table discussion where Phil Kana and members of the band gather, and this time, 19 people from all over the country will gather. We are still in the information sharing stage, but I would like to someday realize a big event where bands from all over the country can come together.
[Kana Phil] Actually, there was a big turning point for Kana Phil. The “Brudal Foundation” started in 2011, and I personally think that the feelings of the orchestra members have changed since then. That is the awareness that Kana Phil is only possible with the support and support of the audience. Therefore, we would like to continue to be an orchestra that is familiar to everyone and that gives them a deep impression. For that reason, I would like to continue working on tweets that can be a good bridge between people who haven't seen it yet and the orchestra.
<Kanagawa Philharmonic Orchestra>
Tweets by kanagawaphil
<Sendai Philharmonic Orchestra>
Tweets by sendaiphil