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文化・歴史

"Made in YOKOHAMA" Various products that started in Yokohama when the port opened

「Made in YOKOHAMA 」横浜開港とともに横浜からスタートしたさまざまな製品

June 2nd is the anniversary of the opening of Yokohama. This name comes from the fact that Yokohama Port opened 162 years ago, on June 2, 1859, based on treaties concluded with various countries. By the way, did you know that Yokohama Port was not the place where it was originally supposed to open? Initially, the Shogunate had designated Kanagawa Minato (near Honmachi, Kanagawa Ward, Yokohama City) as the opening port, but due to various circumstances, the port was suddenly changed to Yokohama Village (near Kannai, Naka Ward, Yokohama City). This was different from what was written in the treaty, so foreign countries apparently objected, but the shogunate's explanation that Yokohama Port was part of Kanagawa Minato was accepted. In any case, the original form of the current Osanbashi and other spots that represent Yokohama was created in this way. Since then, Yokohama has developed into Japan's largest port city with a rich international flavor.

There are many products that are said to have originated in Yokohama.
Various products such as soap, cider, beer, curry, Neapolitan, and ketchup are said to have originated in Yokohama (including some that were successfully manufactured for the first time in Japan).

Today, I would like to introduce something that is said to have originated in Yokohama.
Export Co., Ltd. sells a variety of designed goods and original foods based on Yokohama's intelligence, quality, and humor, touching on each story. The Red Brick Depot, operated by Export, is lined with products originating from Yokohama.

Soap “Isoemon SAVON” campaign target
The first person in Japan to successfully make soap was a man named Tsutsumi Isoemon of Yokohama. This product is a faithful reproduction of the relief, based on the soap mold in the Port Opening Museum. The package was designed using original labels owned by the Tsutsumi family. Enjoy the cutting-edge design and nostalgic scent of the time.

Yokohama Ale (beer)
This beer is a modern reproduction of Pale Ale, a British beer that was most drunk in foreign settlements when Yokohama Port opened. We are particular about the fruity aroma and deep flavor that take advantage of the characteristics of top fermentation.
Yokohama Port Cider
Cider also originates from Yokohama. This is a cider with a nostalgic taste, made by melting traditional sugar with water to add sweetness. The motif of this label is a blue circle, the color of Yokohama, and the key point is that the dots can be seen from the back of the bottle. The cool design brings out the refreshing taste. (The photo is the Brudal version)

Yokohama King Curry Perli
Curry is said to have arrived from England at the beginning of the Meiji era. Western restaurants in Yokohama were quick to put it on their menu and serve it to people. Yokohama curry is modeled after the taste of such a Western restaurant. In addition to the taste, the "Perli" package released to commemorate the 150th anniversary of the opening of Yokohama Port has an outstanding impact and is a masterpiece that will please both the eyes and the palate.

ketchup
Tomato ketchup also originated in Yokohama. "Shimizuya Tomato Ketchup" developed by Yosuke Shimizu in 1903 was the beginning of domestic ketchup. It was reprinted in 2007. We faithfully reproduced the taste of the time based on the recipe (instruction manual) of the time.
Yokohama Neapolitan
Neapolitan also originates from Yokohama. Using Japan's first domestically produced ketchup, Shimizu-ya Tomato Ketchup, we have created a masterpiece with an exquisite balance of sourness and richness.

Yokohama Café
It is said that coffee was first served in Japan at the Royal British Hotel, which opened in Yokohama. Perhaps because of this environment, coffee makers such as ``Key Coffee,'' ``Caravan Coffee,'' and ``Sanbon Coffee'' originated in Yokohama. It was developed in collaboration with Sanbon Coffee to pass on the culture of cafes that opened in settlements in the 1860s. We have prepared a ``Rich Blend'' with a bittersweet taste and a ``Mild Blend'' with a gentle taste.



Another reason this store is popular is because of its humorous products and fashionable designs reminiscent of Yokohama. Let me introduce just a few of the many available.

Yokohama Chocolate "Red Shoes"
It would be a shame to eat these red shoes, but they are actually made of chocolate! It seems to be a standard souvenir.

Yokohama caramel
That caramel has also been transformed into the Yokohama version. There are two versions of the dice: a version of Yokohama's icons, including landmark towers, passenger ships, tugboats, and the Bay Bridge, and a version of Zoorasia.

Oh Yokohama! that! red box
The arare made in collaboration with Yokohama's long-established arare manufacturer Minoya Arare Manufacturing Honpo is Neapolitan arare made with Shimizuya ketchup, arare made with Yokohama-grown komatsuna, dry arare that goes well with Yokohama beer, and Yokohama Isshiki arare.

blue dal chocolate
The familiar marble chocolate is also available in a blue color unique to Yokohama. The design is based on the popular character "Brudal" born in Yokohama.

Mask sticker [Power of aroma] campaign target
This product, which has "Brudal" written on the package, is actually a sticker for masks. This sticker is impregnated with natural aroma oil, so it seems like it will make life with a mask more comfortable.

Things that originated in Yokohama, things that are full of Yokohama characteristics.
Export Co., Ltd.'s products are full of passion for Yokohama and the charm of Yokohama.
Why not stop by when you visit Yokohama?

Export homepage : http://www.xport.jp/
Online shop : http://www.madeinyokohama.jp


*The campaign has ended.

gift campaign
This time, we are giving away the popular “Isoemon SAVON” to 3 people and “Mask Seal Aroma Power” to 2 people!

Qualification requirements
・For those living in Japan
・Those who have a Twitter account and follow the official Magcal.net Twitter account (@MAGCUL).

Application period
June 1, 2021 (Tuesday) 12:00 to June 15, 2021 (Tuesday) 12:00

Application method
①Follow the official Magcal.net Twitter account (@MAGCUL).
②Please like the " relevant tweet ".
Click here for the official Magcal.net account

Lottery/Winner Announcement
・After a strict lottery, only the winners will be contacted by message from the "Magcal Editorial Department".
*If you have set up to refuse to receive direct messages, your winnings will be invalidated.
*Please turn on the notification settings (push notifications) of the Twitter app on your device.
・Please note that you cannot select the product.
・Winners will be contacted in late June 2021.
・If you win, please contact us with the address where the product will be delivered.
*Each person can only win once.
*Due to unavoidable circumstances, notification of winners may be delayed.
*Prizes can only be delivered within Japan.
*If the prize cannot be delivered due to the customer's address being unknown, the prize will be invalidated.
*The personal information you provide will not be used for any purpose other than the lottery.

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