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Culture and History

"Made in YOKOHAMA" Various products that started in Yokohama when the port opened

「Made in YOKOHAMA 」横浜開港とともに横浜からスタートしたさまざまな製品

June 2nd is Yokohama Port Opening Day. This commemoration dates back to June 2nd, 1859, when Yokohama Port was opened to the public 162 years ago, based on treaties concluded with various countries. Did you know, however, that Yokohama Port wasn't originally intended to be opened? The Edo shogunate initially designated Kanagawa Port (near Honmachi, Kanagawa Ward, Yokohama) as the port to be opened to the world, but due to various circumstances, the location was quickly changed to Yokohama Village (near Kannai, Naka Ward, Yokohama). This was contrary to what was stated in the treaty, and foreign countries apparently opposed it. However, the shogunate's explanation that Yokohama Port was also part of Kanagawa Port was accepted. Regardless, this is how Yokohama's iconic landmarks, such as the current Osanbashi Pier, were originally established. Since then, Yokohama has developed into Japan's largest port city, with a rich international atmosphere.

Yokohama is home to many products that are said to have originated there.
A variety of products are said to have originated in Yokohama (including some that were the first to be successfully manufactured in Japan), including soap, cider, beer, curry, spaghetti Napolitana, and ketchup.

Today, I would like to introduce something that is said to have originated in Yokohama.
Export Co., Ltd. sells a variety of design goods and original foods based on the intelligence, quality, and humor of Yokohama, and each story is told through the company's Red Brick Depot, which is packed with Yokohama-originated products.

Soap "Isoemon SAVON" campaign target
The first person to successfully make soap in Japan was Tsutsumi Isoemon of Yokohama. This product is a faithful reproduction of a soap mold at the Port Opening Museum, down to the relief. The packaging was designed using a label from that time that is in the Tsutsumi family collection. You can enjoy the cutting-edge design of the time and a nostalgic scent.

Yokohama Ale (beer)
This beer is a modern reproduction of the British-style pale ale, which was the most popular beer in the foreign settlement at the time of the opening of Yokohama Port. It is made with a focus on a fruity aroma and rich flavor, taking advantage of the characteristics of top-fermentation.
Yokohama Port Cider
Cider also originated in Yokohama. It is a nostalgic-tasting cider made with the traditional method of sweetening sugar with water. The label features a blue circle, the color of Yokohama, and the dots are visible from the back of the bottle. The cool design enhances the fizzy, refreshing taste. (The photo shows the Blue Dull version.)

Yokohama King Curry Peruri
Curry is said to have arrived from England in the early Meiji period. Western-style restaurants in Yokohama were among the first to add it to their menus and serve it to customers. Yokohama curry was modeled after the flavors of those Western-style restaurants. In addition to the taste, the "Peruri" packaging, released to commemorate the 150th anniversary of the opening of Yokohama Port, makes a great impact and is a delight for both the eyes and the palate.

ketchup
Tomato ketchup also originated in Yokohama. "Shimizuya Tomato Ketchup," developed by Shimizu Yosuke in 1903, was the beginning of domestically produced ketchup. It was re-released in 2007, faithfully recreating the original taste based on the original recipe (procedure manual).
Yokohama Neapolitan
Neapolitan pasta also originated in Yokohama. It is made with Shimizuya Tomato Ketchup, Japan's first domestically produced ketchup, resulting in a delicious dish with an exquisite balance of sourness and richness.

Yokohama Café
It is said that the first coffee served in Japan was at the Royal British Hotel, which opened in Yokohama. Perhaps due to this environment, coffee makers such as Key Coffee, Caravan Coffee, and Sanbon Coffee originated in Yokohama. It was developed in collaboration with Sanbon Coffee in an effort to convey the culture of the cafes that opened in the foreign settlement in the 1860s. We offer two types of coffee: the bitter-sweet Rich Blend and the mild Mild Blend.



Another reason for the shop's popularity is the humorous and stylish designs that evoke the image of Yokohama. Let's introduce just a few of the many products they have.

Yokohama Chocolate "Red Shoes"
These red shoes are too good to eat and are best displayed as decoration, and are actually made of chocolate. They've become a popular souvenir.

Yokohama Caramel
The famous caramel has also been transformed into a Yokohama version. The dice come in two versions, one with Yokohama icons such as the Landmark Tower, a cruise ship, a tugboat, and the Bay Bridge, and the other with the Zoorasia version.

Yokohama Oh! Oh! Red Box
The rice crackers, created in collaboration with Minoya Arare Seizo Honpo, a long-established rice cracker manufacturer in Yokohama, are a Yokohama-themed selection, including Neapolitan rice crackers made with Shimizuya ketchup, rice crackers made with Yokohama-grown komatsuna mustard spinach, and dry rice crackers that go perfectly with Yokohama beer.

Bru Dull Chocolate
The familiar marble chocolate is now in the unique Yokohama blue color, featuring the popular Yokohama-born character "Blue Dal."

Mask sticker [Power of Aroma] Campaign Eligible
This product, which has "Blue Dal" on the packaging, is actually a mask sticker. The sticker is infused with natural aroma oil, which will make wearing a mask even more comfortable.

Things that originated in Yokohama, things that are full of Yokohama spirit.
Export Co., Ltd.'s products are filled with a passion for Yokohama and the charm of the city.
If you are visiting Yokohama, why not stop by?

Export homepage : http://www.xport.jp/
Online shop : http://www.madeinyokohama.jp


*This campaign has ended.

Gift Campaign
This time we will be giving away the popular "Isoemon SAVON" to three lucky winners and "Aroma Mask Sticker Power" to two lucky winners!

Eligibility
・Those who reside in Japan
・ Those who have a Twitter account and follow the official Magcal.net Twitter account (@MAGCUL).

Application period
June 1, 2021 (Tuesday) 12:00 to June 15, 2021 (Tuesday) 12:00

How to Apply
① Follow the official Magcal.net Twitter account (@MAGCUL).
Like the relevant tweet .
Magcal.net official account here

Lottery and Winner Announcement
・ After a strict lottery, only the winners will be contacted by message from the "Magcal Editorial Office."
*If you have set your account to reject direct messages, your winnings will be invalidated.
*Please turn on the notification settings (push notifications) for the Twitter app on your device.
Please note that you cannot choose the product.
・Winners will be notified in late June 2021.
・If you are a winner, please let us know the shipping address for your product.
*Each person can only win once.
*Due to unavoidable circumstances, notification of winners may be delayed.
*Prizes can only be delivered to addresses within Japan.
*If we are unable to deliver the prize due to an unknown address or other reason, your winnings will be invalidated.
* Personal information provided will not be used for any purpose other than the lottery.

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