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文化・歴史

"Made in YOKOHAMA" Various products that started in Yokohama when the port opened

「Made in YOKOHAMA 」横浜開港とともに横浜からスタートしたさまざまな製品

June 2nd is Yokohama Port Opening Day. This comes from the fact that Yokohama Port was opened on June 2nd, 162 years ago, in 1859, based on treaties concluded with various countries. By the way, did you know that Yokohama Port was not originally supposed to be opened? Initially, the shogunate had designated Kanagawa Minato (near Honmachi, Kanagawa Ward, Yokohama) as the port to be opened to the world, but due to various circumstances, it was suddenly changed to Yokohama Mura (near Kannai, Naka Ward, Yokohama). This was different from what was written in the treaty, and foreign countries apparently opposed it, but the shogunate's explanation that Yokohama Port was also part of Kanagawa Minato was accepted. Anyway, this is how the original form of the current Osanbashi Pier and other spots that represent Yokohama was created. Since then, Yokohama has developed into Japan's largest port city with a rich international flavor, as you know.

Yokohama is home to many products that are said to have originated there.
A variety of products are said to have originated in Yokohama (including some that were the first to be successfully manufactured in Japan), including soap, cider, beer, curry, spaghetti Napolitana, and ketchup.

Today, I would like to introduce something that is said to have originated in Yokohama.
Export Co., Ltd. sells various design goods and original foods based on the intelligence, quality, and humor of Yokohama, touching each and every story. At the "Red Brick Depot" operated by Export, such products originating from Yokohama are lined up in a narrow space.

Soap "Isoemon SAVON" Campaign Eligible
The first person in Japan to successfully make soap was Tsutsumi Isoemon of Yokohama. This product is a faithful reproduction of a soap mold at the Port Opening Museum, including the relief. The packaging was designed using a label from that time that was in the Tsutsumi family collection. You can enjoy the cutting-edge design of the time and the nostalgic scent.

Yokohama Ale (beer)
This beer is a modern reproduction of the British type of beer "Pale Ale," which was the most popular type of beer consumed in the foreign settlement at the time the port of Yokohama was opened. It has a fruity aroma and a rich flavor that takes advantage of the characteristics of top fermentation.
Yokohama Port Cider
Cider also originated in Yokohama. It is a nostalgic-tasting cider that is sweetened the old-fashioned way by dissolving sugar in water. The label features a blue circle motif, the color of Yokohama, and the dots are visible from the back of the bottle. The cool design enhances the refreshing taste. (The photo shows the Blue Dal version.)

Yokohama King Curry Perri
Curry is said to have arrived from England in the early Meiji period. Western-style restaurants in Yokohama were among the first to add it to their menus and serve it to customers. Yokohama curry was modeled after the taste of those Western-style restaurants. In addition to the taste, the "Peruri" package, released to commemorate the 150th anniversary of the opening of the port of Yokohama, has an outstanding impact and is a delight for both the eyes and the tongue.

ketchup
Tomato ketchup also originated in Yokohama. "Shimizuya Tomato Ketchup" developed by Shimizu Yosuke in 1903 was the beginning of domestic ketchup. It was re-released in 2007. The taste of the time was faithfully reproduced based on the original recipe (instruction manual).
Yokohama Neapolitan
Neapolitan also originated in Yokohama. It is made using Shimizuya Tomato Ketchup, Japan's first domestically produced ketchup, and has an exquisite balance of sourness and richness.

Yokohama Café
It is said that the first coffee was served in Japan at the Royal British Hotel, which opened in Yokohama. Perhaps due to this environment, coffee makers such as Key Coffee, Caravan Coffee, and Sanbon Coffee originated in Yokohama. It was developed in collaboration with Sanbon Coffee in an effort to convey the culture of the cafes that opened in the settlement in the 1860s. We offer a bittersweet Rich Blend and a mild Mild Blend.



Another reason for the shop's popularity is the humorous and stylish designs that evoke the image of Yokohama. Let's introduce just a few of the many products they have.

Yokohama Chocolate "Red Shoes"
These red shoes are too good to eat, but are best left as a display item. They are actually made of chocolate, and are a popular souvenir.

Yokohama Caramel
The famous caramel has also been transformed into a Yokohama version. The dice come in two versions: one with Yokohama icons, such as the Landmark Tower, a cruise ship, a tugboat, and the Bay Bridge, and the other with the Zoorasia version.

Yokohama Oh! Oh! Red box
The rice crackers, created in collaboration with Minoya Arare Seizo Honpo, a long-established rice cracker manufacturer in Yokohama, are a Yokohama-themed range, including Neapolitan rice crackers made with Shimizuya ketchup, rice crackers made with Yokohama-grown komatsuna, and dry rice crackers that go perfectly with Yokohama beer.

Bruidal Chocolate
The familiar marble chocolate is now in the unique Yokohama blue color, designed by the popular Yokohama-born character "Blue Dal."

Mask sticker [Aroma Power] Campaign target
This product, which has "Blue Dal" on the packaging, is actually a sticker for a mask. The sticker is infused with natural aroma oils, so it looks like it will make wearing a mask more comfortable.

Things that originated in Yokohama, things that are full of Yokohama character.
Export Co., Ltd.'s products are filled with a passion for Yokohama and the charm of the city.
If you visit Yokohama, why not stop by?

Export homepage : http://www.xport.jp/
Online shop : http://www.madeinyokohama.jp


*This campaign has ended.

Gift Campaign
This time, we will be giving away the popular "Isoemon SAVON" to three lucky winners and "Aroma Mask Sticker" to two lucky winners!

Qualification requirements
・People who live in Japan
・ Those who have a Twitter account and follow the official Magcal.net Twitter account (@MAGCUL).

Application period
June 1, 2021 (Tuesday) 12:00 to June 15, 2021 (Tuesday) 12:00

Application method
① Follow the official Magcal.net Twitter account (@MAGCUL).
② Like the relevant tweet with a .
Click here for the official Magcal.net account

Lottery and Winner Announcement
・ After a strict lottery, only the winners will be contacted by message from the "Magcal Editorial Office".
*If you have set your account to not receive direct messages, your winnings will be invalidated.
*Please turn on the notification settings (push notifications) for the Twitter app on your device.
Please note that you cannot choose the product.
・Winners will be notified in late June 2021.
・If you are a winner, please let us know the shipping address for your product.
*Each person can only win once.
*Due to unavoidable circumstances, notification of winners may be delayed.
*Prizes can only be delivered to addresses within Japan.
*If we are unable to deliver the prize due to an unknown address or other reason, your winnings will be invalidated.
* Personal information provided will not be used for any purpose other than the lottery.

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